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Telegram is known for its unique company culture, which is built around transparency, autonomy, and innovation. Employees are encouraged to think outside the box, take ownership of their work, and collaborate with colleagues to bring new ideas to life. The company values diversity and inclusivity ...

Tracking the success of marketing campaigns has become more sophisticated thanks to technology. Marketers now rely on advanced tools to measure how well their campaigns perform across multiple channels.

Technology helps capture data on customer interactions, engagement, and conversions. This data ...

The rise of mobile phones and Voice over Internet Protocol (VoIP) services has revolutionized numbering systems. These technologies often assign virtual numbers, sometimes without geographic ties, complicating traditional numbering schemes.

The Challenges of Number Exhaustion
As the global ...

Talgat Ergaliev has prepared a new post for the RetailMetrics project about international trends in retail:

Trends of the early 2000s for retailers (according to the RAM Research Center):

Expansion into new international markets , primarily in Central and Eastern Europe, Asia, Latin and North ...

market in Kazakhstan. This post continues a series of materials under the ReailMetrics label, i.e. dedicated to the issues of the Retail sector and the dynamics of FMCG markets in Kazakhstan.

We will consider the soft drinks market in three main groups:

Mineral water segment (carbonated and non ...

sales at a point of sale by 15-25% . Using research in this area helps manufacturers optimize merchandising and communications inside the store. We can study the position of competitors in retail, understand our weak and strong points and make the right decisions in a timely manner. Some of our ...

website reported on the initiative of the National Chamber of Entrepreneurs to sell domestic goods in special stores at reduced prices . Why has such a simple and obvious idea not been implemented before, either in market conditions or in the sphere of state support for business in Kazakhstan? There ...

nfographics on the clothing market in Kazakhstan (2013).

the clothing market has accelerated since the crisis. If in 2011 it was about $1.6 billion, then in 2013 it was already more than $2.3 billion.
Imported clothing manufacturers still occupy a large share of the market (more than 90%), and ...

In its basic version, the Merchandising Index covers three major sections of merchandising:Share
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In 2010, Steve Jobs presented a tablet, the current popularity of which in a variety of areas is difficult to overestimate. And in marketing and social surveys, the use of a tablet has become an ...

Chatterbox. speaks for itself. These participants are certainly very useful for research, as a source of inexhaustible information, but their downside is that they simply do not give a chance to express their opinion to other, less sociable participants, who can only "join" the opinion of the ...