Skillful merchandising can increase

[rifat28dddd]

sales at a point of sale by 15-25% . Using research in this area helps manufacturers optimize merchandising and communications inside the store. We can study the position of competitors in retail, understand our weak and strong points and make the right decisions in a timely manner. Some of our clients actively use research to control and stimulate their sales departments, tying bonus systems to the results. In addition, large budgets are usually allocated for marketing and promotion at points of sale. Research helps to achieve a greater effect by the same means, or save money, achieving the same result.

At the time of purchasing a product, up to 80% of buyers can chile cell phone number list change their choice in favor of one or another brand under the influence of the salesperson at the point of sale. Therefore, it is very important to study the loyalty of salespeople and service personnel in retail to your brands and products. Moreover, 2/3 of salespeople say that, given a certain
motivation, they are ready to be loyal to certain suppliers. With the help of research, a manufacturer can study the attitude of salespeople in retail to itself and its competitors, understand the motivation of salespeople and build an effective loyalty program taking this into account.

For example, according to the results of one of our surveys of sellers, it turned out that in working with suppliers and their sales representatives, the most important factors are timely delivery and the absence of expired and defective goods. These three factors scored 9.6-9.8 points out of a possible 10.

And of course, it is important to study the behavior and motivation of buyers at the point of sale. About 60% of buyers answered that when visiting a store, they usually make purchases in addition to those planned . That is, by carefully studying the behavior and motivation of the buyer, the factors influencing his choice, the manufacturer can understand: Where, When and How to influence the buyer.