Some infographics on the soft drinks

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market in Kazakhstan. This post continues a series of materials under the ReailMetrics label, i.e. dedicated to the issues of the Retail sector and the dynamics of FMCG markets in Kazakhstan.

We will consider the soft drinks market in three main groups:

Mineral water segment (carbonated and non-carbonated)
Juice segment (fruit and vegetable)
Other soft drinks segment (sweet soda, tea drinks, energy ecuador cell phone number list drinks, non-alcoholic beer and other non-alcoholic drinks)
We used data from the Agency of the Republic of Kazakhstan on Statistics and the Customs Committee of the Republic of Kazakhstan.

The data allows us to draw the following conclusions :

The largest market share is occupied by the market of other non-alcoholic beverages (59% or more than 1 million liters in 2012)
Exports of soft drinks from Kazakhstan are extremely small.
After a slight decline in 2009, the market for mineral waters and other soft drinks is showing growth (on average by 7% and 18% respectively)
Local production prevails in the structure of the soft drinks market in all segments
The dynamics of the mineral water market and the market for other non-alcoholic beverages suggest growth in these segments in 2013 (by 5% and 15%, respectively).