Crypto Database

Anyone who wants to increase sales, and with them profits, should know what upselling is. And not just know, but skillfully use this knowledge in practice. Because it is one of the most effective tools in trade, both offline and online.

What is upselling?
Upselling (from English upselling, upsale ...

Do you want your products to fly off the shelves like hot cakes? To do this, you need to not only beat your competitors, but also find an effective way to stimulate sales. This is exactly what the excitement can become if you think it through and implement it correctly, taking into account certain ...

Benchmarking , a powerful tool for identifying weaknesses in a company's operations, will help overcome a crisis, increase sales, and work on the competitiveness of a product . The term itself is translated from English as "fixed mark", which very accurately defines the essence of the process.

When ...

In a world that screams “Buy! Buy!” from all sides, consumer cynicism has become a response to advertising and the imposition of goods. How can one not go into opposition to business? This cynical buyer uses AdBlock, buys only promotional items and wears regular jeans, disdaining gloss and chic. He ...

Lateral marketing is the creation of a set of creative methods for promoting goods (services) or presenting a product in a new, supplemented quality for successful competition in the market.

The essence of lateral marketing
Lateral marketing is an addition to traditional marketing, but not its ...

The ability to ask questions is always useful. And especially in sales. After all, selling questions are a powerful marketing tool that endows the seller with truly magical abilities.

Selling questions: specifics
The biggest deals happen not by themselves, but because of well-posed questions. With ...

Abundance of information, as well as abundance of advertising, makes the user's internal blocker work. That's why in the era of information overload, microcontent is used in the fight for customers' attention. It is still able to catch and convey the essence among the abundance of content.

Fractus ...

Infographics are an integral part of communication design. Infographics are a way of conveying information using a graphic drawing. In recent years, they have become frequently used because they easily convey the main idea, the dynamics of indicators, can demonstrate spatial-temporal connections ...

What are we talking about? Customization is a phenomenon that began to gain momentum in the mid-2000s and is now at the peak of popularity. In simple terms, it is the transformation of a standard product into an individualized one. Clothing, equipment, and software can be subject to this.

How to ...

A CEO must have several important personal qualities. Let's look at each of them in more detail.

High level of empathy
The CEO constantly works with people, so he needs to understand employees and be interested in them. If a top manager does not like to interact with his subordinates, then no ...