Here, we enter the crucial step of dividing the paid media budget to achieve success in the strategy .
When we talk about marketing strategy, in this case, the best visual and practical example is the use of the sales funnel .
Through this element, it is possible to see how the user in the digital environment will be directed from the first contacts with the brand until the achievement of the main goal, diagnosed with the indication of KPIs. Therefore, see below how this funnel works.
Bottom of the funnel
When working with the funnel strategy for digital campaigns, fronk oil email list it is best to invest a greater volume of investment at the bottom, where users are most engaged with the brand/product and closest to achieving the goals of a campaign.
An important tip is to exhaust the bottom of the funnel. This would mean investing the amount of money needed to impress the ads on the largest number of users at this stage. Once this is done, it is time to increase the investment for the next stage.
Funnel medium
In the middle of the sales funnel are users who have considered the problem and the brand, but have not yet made a decision.
Top of funnel
Finally. At the top are the users who are aware of the problem and will at some point carry out research to resolve the issue.
It is important to know the definitions of each stage of the funnel to direct the respective investments. However, today most platforms have projections of the size of each audience, making it easier to divide the budget in a more strategic way .