Making social ads on LinkedIn

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LinkedIn is a social network focused on the professional field, which makes it an ideal platform for companies looking to promote themselves in a work environment.

LinkedIn ads are used to reach a specific finance directors email list audience based on job criteria. For example, age, gender, industry, education, position, among others.

Types of ads on LinkedIn
There are different ad formats on LinkedIn . These allow you to promote anything from a company itself to job offers, services or products.

LinkedIn Ads:
These are Display Ads that appear in different locations on the social network, whether in the news feed, inbox or on the home page. They are useful for increasing a brand's visibility and boosting lead generation and conversions.

LinkedIn Sponsored Content:
These ads appear in the social network's news feed and are useful for promoting relevant and quality content . The purpose of these ads is to capture the user's attention and direct them to the company's website.

LinkedIn Sponsored InMail:
These ads appear in LinkedIn users' inboxes through pre-purchased, personalized messages.

It is an effective tool for promoting events, products or special offers. It also serves to increase brand visibility and improve communication with customers.