Why and how to use google trends before producing content

[muskanhossain]

Google Trends is another tool on the search site that can provide a positive direction for your company's content planning and production.

This is because, through it, it is possible to research trending topics and search trends carried out on Google.

In other words, you know what people are looking for in the area in which your company operates or about your product.

Follow this article to learn why and how your company should use Google Trends to produce successful content.

What is Google Trends?
google trends
Google Trends is a Google tool that highlights trends in searches carried out within the platform.

Within it, the user can identify which keywords are most searched for within a given subject.

It is also possible to filter the results by location, and also by a specific period of time, identifying seasonality on the subject.

Another extremely useful feature is the germany whatsapp lead comparison of terms, allowing you to see what has the highest and lowest searches.

In other words, you can enter two terms and compare your search results through the graphs and reports presented.

The tool was created in 2006 by Google and houses data from the entire search tool database, being an excellent aid for content production .

Why should my company use it?
I believe that at this point, you should already have a vague idea of ​​why Google Trends is an essential tool for your company's Marketing.

Since many businesses are investing more and more in Content Marketing , it is necessary to be able to build dialogue and interest in the public.

These factors will only change if your company is able to speak the same language as your target audience .

There’s no point in insisting on talking about a feature of your offering that isn’t what people want to know.

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For example, suppose you sell bikinis and always highlight the beauty and modernity of the designs sold by your company.

But when you take a look at Google Trends you realize that the public is more interested in comfortable bikinis than beautiful and modern ones.

This way, it is clear that you are not communicating with your audience and they will hardly buy from your company.

It is therefore essential that when planning and putting together your company's Content Marketing strategy , you pay due attention to Google Trends.

Learn how to use Google Trends
Using Google Trends is very simple . Right on the home page you will find a search box where you can enter the subject or keyword.

google trends
You can select the country you want to search for in the top bar. Be careful, as the page is usually configured for the United States .

google trends
Just below this search box, the main searches carried out are displayed, according to the selected country.

google trends
There is also a series of information about the main research carried out and the hot topics.


When you perform a search on a subject, you can compare (1) with a term and also filter the search according to the available tools.

In other words, it is possible to control the search period in hours, days, months or years (2) . It is also possible to indicate the subject category (3) .

There is also the possibility of filtering searches according to the different platforms: Images , News Search , Google Shopping and YouTube (4) .

In the search, a graph of interest in the subject over time is first presented (5) , according to what was selected.


Below, there is a map (6) that shows the interest in a given subject by sub-region of the country.

Finally, the user has access to two tables (7) with subjects and research related to the subject.

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Tips for using Google Trends
As you may have already noticed, Google Trends is a tool with data and information that, when used correctly, brings excellent results .

However, you must always pay attention to some important aspects that Google Trends can offer.

Remember: it won't give you the complete recipe for making your content take off, but rather insights, ideas and data .


The hard work and creation is yours or the agency and/or person responsible, so you need to study well to produce the best content.

Additionally, use subregion data to boost content in regions with higher search volumes.

An important piece of information provided by Google Trends is about the frequency or certain seasonality of the topic , which helps a lot in planning.

This is because from this it is possible to know the most favorable periods for the production and dissemination of certain content.

Finally, use the data provided intelligently and see your content strategy succeed.

Are you already using a Content Marketing Strategy? Then it’s time to invest in efficient Management
In this article, you saw how and why your company should use Google Trends to produce successful content , a strategy that should work together with your business's Inbound Marketing.

Your main objective in using these tools and strategies should be to increase audience attraction and subsequent conversion into customers , helping to boost your sales throughout your journey through the marketing funnel.

However, expanding your field of activity and, consequently, increasing your sales by increasing the exposure of your business can generate unexpected costs, which deserve special attention.

This whole new situation may make you think for a moment: how much is allocated within your business, in terms of investment in qualified labor, to control your inventory, produce reports and organize your operational flows?

If the answer leaves you thinking for a moment, then it’s time to invest in a good Management System .

One of the main advantages that a good management system can bring to your business is cost reduction.


A Management System has an excellent Cost-Benefit for your Business!
Through it, it is possible to integrate all of the company's processes, sharing relevant and accurate information for the business, increasing organizational efficiency as a whole.

Furthermore, the Management System is capable of automating several tasks and facilitating customer service, which increases productivity and ends up reducing the total cost of labor employed at each stage of your business.