You may end up with fewer subscribers

[phonenumber]

How can you recognize them? Simple, they're the ones that have a valid address and are subscribed, but they don't open or read your emails. In fact, they probably won't unsubscribe, but they are deleting your emails anyway. In this case, you have two alternatives: Deleting your address is not helping your sender reputation. Instead, it is directly hurting your ROI. Or you can choose to try to re-engage them through re-engagement campaigns. This is all about rekindling interest in your brand and what it offers among lagging subscribers. The key is to send appropriate messages to members who haven’t opened or clicked in the past 6 months or a year. Send them a personalized email , you can take advantage of it to highlight the benefits of being subscribed or motivate them with a small gift. In exchange, you will only ask them to subscribe again, if they do it is because you may have sparked their interest again.


But, if not, what you should do is delete it. but outlook email lists you can be sure that those you have are engaged with your brand. And all this integration and refinement effort will be reflected in the results of your campaigns. 4.- Make unsubscribing easy It may not make much sense to give users the option to unsubscribe, but it's better to make it easier than you get flagged as spam . A subscriber who wants to unsubscribe will do so anyway, so it's better to offer them this option right away. Additionally, it's important to know that having a prominent unsubscribe button helps you comply with CANSPAM . It's a handy way to keep users happy, even those who aren't a good fit for your message. Losing users may seem alarming, but consider that the ones who unsubscribe are not really of interest to you.