No social network is growing as much as Instagram. With over 800 million users, of which at least 80% actively follow companies, the presence of brands on this platform is no longer optional for those who want to have a strong digital presence. Within this scenario, Instagram Stories stand out as one of the best features for increasing visibility, engagement and conversion.
How did Stories come about on Instagram?
Instagram Stories was launched in August 2016, inspired by Snapchat, a competitor app that caused a stir as many users began to migrate from Instagram to Snapchat. This new app introduced the idea of sharing photos and videos that disappear after 24 hours. This feature became one of the biggest strengths of the competition, allowing brands and users to publish content quickly, dynamically and authentically. So it didn't take long for Instagram to incorporate this feature as well.
Although Stories are just one feature within Instagram, they austria whatsapp data have their own specificities and offer a range of creative tools, such as recording in different modes (live, boomerang, superzoom, among others) and editing that includes typography, colors, stickers, filters, music and much more. These options increase the potential for engagement and interactivity with the audience.
A resource that only grows
Since its launch, Instagram Stories has grown a lot. According to data from 2024, more than 500 million accounts use Stories every day, making it an essential part of users' habits. In fact, many people even forget about posting on their Feed and only keep updating Stories. The fact that it is so widely used, combined with its interaction tools, such as polls, questions and location tags, makes Stories indispensable for companies that want to stand out on Instagram.
What are the advantages of Stories?
Stories offer a number of advantages for businesses and brands. Since they appear at the top of the home screen, they are easily visible, providing an excellent opportunity to be present in the audience’s daily lives. Since they only last 24 hours, they create a sense of urgency and exclusivity, encouraging users to interact quickly.
However, Stories also differ from other tools on the platform by offering features such as polls, questions and quizzes, allowing direct interaction with followers, increasing engagement and fostering a closer relationship. In addition, Stories have a more casual and momentary tone, which allows brands to show the more human and spontaneous side of their business.
Short videos, quick tutorials or behind-the-scenes footage of productions provide dynamism and help diversify brand communication. In addition, it is possible to segment the audience by displaying Stories only to specific followers, in addition to creating highlights on the profile for important content that you want to keep visible.