As for the method of collecting

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Offline behavioral data, due to the widespread use of smartphones, there are various ways to obtain data, such as GPS location information, indoor behavior understanding with free Wi-Fi, and in-store behavior understanding of customers using Bluetooth in real stores.

By combining such online/offline "purchase mint database data" and "behavioral data" with "customer information," it becomes possible to understand customers in more detail.

Until now, some people may have intuitively predicted who is purchasing their company's products or using their services, and set targets or thought about service formats that match them without taking the action of "knowing the customer." I hope you

will practice the step of "creating an experience that will make customers more happy by knowing and understanding the customer."





Create an experience
Now let's move on to the next step: creating an experience.

Creating this experience is the stage where you create a system for how customers will get to know you and like you, based on the information gathered in the "knowing your customers" step mentioned above.



You probably receive a lot of different email notifications and app ads on a daily basis, and there may be times when you feel like they don't match what you like.

This happens because companies may be conducting marketing activities without knowing much about their customers.

That won't make your customers fall in love with your products or services.



At iRidge, we believe that "creating an experience" is an issue that many companies struggle with, and is also a major factor that determines effectiveness.

The ultimate goal that a company aims for in the process of creating experiences is to come up with measures that are precisely tailored to specific segments.

However, simply creating segments and implementing measures haphazardly often ends up not achieving the desired results.



So how can we avoid mismatches and create an experience that matches our customers? In order to create more precise segments and implement measures, we further break down the process of creating a customer experience into the following six steps.

Step 1: Define user stages
Step 2: Define the scenario
Step 3: Funnel/KPI definition
Step 4: Create a segment list
Step 5: In-App Event Stats
Step 6: List your initiatives