It is once again demonstrated that in summer newsletters

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It is an excellent idea when you want to explain a new service to potential consumers. 3.- J.Crew and its excessively long message J.Crew Newsletter It is always said that the most important thing in email marketing is to keep messages short and precise, but when you know how to do something perfectly, you can break the rules and have impressive results. This is the case of J.Crew who sent an excessively long design but with intention, they exaggerated the text to attract the user's attention and they succeeded. An important factor is that they eliminated the possibility of someone not reaching the end of the message, so they included two CTAs, one at the beginning and one at the end . And very importantly: the message was expressed through the image, there was never any extra text. 4.- 8fit plays with the simple but striking design Colours are everything for summer and 8fit proved it with its campaign that combines colours with simple visual elements that culminate in a striking result.


The design and colour combination are extremely betting email list important to impact the audience. 5.- Vueling promotes immediacy in newsletters for the summer A super-effective persuasion technique is urgency. Putting a time limit on offers promotes the need to buy more quickly. A good example of this is the campaign by the airline Vueling, who included a timer at the end of the message to generate that feeling of immediacy in readers. 6.- Experience summer through a product, ASOS' proposal Getting ahead of the times can give you great advantages, as you will be among the first to strike first and win the season. This is the strategic line of ASOS, who send an early email with the slogan “Summer is coming”. But the most important thing is that they link their brand with the season and take advantage of it to promote the available products .