Which ones? For example, contextual advertising blocks

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2. Why is it important to understand the purpose of a web page? It's simple: the more a page meets its stated purpose (the more its content and design contribute to achieving that purpose), the higher quality it is in the eyes of the assessor. Understanding the purpose of a particular page allows the assessor to decide which criteria are most important when assessing its quality. 3.


Each page of a website should be created to help users find information or japan email list achieve their goals (buy a product, download a specific application, etc.). Web pages and websites in general that aim to make money without trying to help users receive the lowest rating on the quality scale. Content types 4. All content on a web page can be classified into one of three groups: Main Content (MC) is the content that contributes to the main purpose for which the page was created.


It is the most important, fundamental element of the page for the assessor to evaluate. Additional content (SC, i.e. Supplementary Content) - it should, if not directly, then indirectly work towards the goal of the page. Content that meets the goals of website monetization using the advertising model (ads, teaser, banner, contextual advertising, etc.). In the guide, it is designated by the term Ads (Advertisements/Monetization).