If such a problem is detected, the brand can safely send evidence to partners and demand that they remove advertisements for branded keywords. Otherwise, it is worth excluding the partner from the PP.
When clicking on the keyword "Geekbrains Python ukraine telegram database Courses", the user is taken to the course showcase. When clicking the "course link" button, an affiliate link is given
Another problem is sites that repeat the official page of a well-known brand. They may have the same domain, but with an extra letter or typo. This is done to redirect the user to a site with an affiliate tag. So free traffic becomes paid. Spoofing is also used to redirect to competitors' sites.
Such clone sites mislead users and abuse their trust. Often such sites are created by CPA partners to quickly and easily bring in clients. In this way, partners push the real brand out of search results and jeopardize the company's reputation.
On the topic: Google update and the new reality of SEO specialists
Mimicry of an advertiser
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