3. Using incentives to obtain data from potential customers

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1. Actively search for leads online
In the B2B sector, in particular, the search for potential customers can be conducted on the Web. Online business directories, pages with company profiles, offers of individual companies on their websites, social media posts, even advertisements and job offers on the Web can provide information about which companies constitute potential customers. Searching for suitable address and contact information, as well as detailed business information to address and contact the persons individually, can be realized on the Web.
Do not hesitate to get in touch with us if you want to conduct extensive lead research. We look forward to assisting you with our workforce.

2. Perfecting the landing page
In addition to actively generating leads, you can obtain information about potential customers through their own homepage and from landing pages that are created for individual marketing campaigns. Unless they are tailored to match the visitors’ needs, these will not leave their contact information. For more information, check our post explaining how to build a landing page: „Landing Page: Build Cleverly and Avoid Mistakes“.


Why should anyone leave their contact data on your website or landing page? Naturally because they are interested in what you have to offer them! But are you the only person offering this product or service? Is someone else offering it too? And then there are the many undecided. They might be interested in your product, but are they interested enough to leave their contact data? Therefore, consider offering a complimentary incentive that will convince the interested party to share their data.
Possible incentives must always be of high quality. The interested party must get the feeling that they are being given something valuable.

Examples of complimentary gifts:

Software
E-Book
Webinar
Tutorial
Consultation (for example via video chat)
Discounts or bonus
Note regarding prize draws as incentives:
Prize draws generally create many, but on the whole useless leads. The participants are often only interested in the prize. Filtering the truly interested parties is very time-consuming. (For more information about filtering leads click here.)

4. Newsletter with added value
A newsletter is basically the most standard method of generating online leads. This is why competition is so strong here. Subscribers generally receive so many newsletters that most end up in the wastebasket – unread. This can be avoided by offering added value and not just calling attention to the latest items in the winter sale.
A good example is Conrad Electronic. In addition to their standard newsletter subscribers also receive their “Tech Ticker”. It presents the newest trends in entertainment electronics, short and to the point. This matches the products offered by the electronics retailer and creates actual added value for the subscriber.

5. Prompt newsletter delivery
It is more than an obligation to send a confirmation mail if an interested list of usa cell phone number party has registered for a newsletter. It should not take several weeks for them to receive the first message. It is good for them to receive the first newsletter the very next day at the latest. However, if the newsletter only appears once a month, the last current issue can be sent.

6. Create an informative website
Your business homepage ought to offer interesting content in addition to the newsletter. These are best published in a blog. Depending on the topic, creating special advice pages can also be considered.
The selection of topics should reflect your product or services. Consider what questions could arise and answer them in a well-written article. If you do not want to write yourself, hire a journalist or experienced texter. The effect of a regularly updated blogs and advice sectionis that you are reaching out to customers as well as interested parties. And Google also appreciates new, high-quality content on your website by rewarding it with a higher ranking.