Customer retention strategies that work

[Rakibul200]

Keboola wanted to enter a completely new market in emea and north america and our goal was to emerge as new innovative players. I knew cognism would play an important role in this. " the solution what were your first impressions of cognism’s sales intelligence platform? "The setup was very quick and easy. Our target market is ctos, chief data officers, data teams and business intelligence leaders across all industries. Our ideal customer is a young company ready to launch in the cloud.

We have two approaches to targeting these bc data europe leads. An account-based approach and a persona-based approach. With the account-based approach, we select a contact with a direct number verified by diamond data and reach out to them individually. In the persona-based approach, myself and some of the senior sales reps create personas via intent data, generate the leads, and sync them into our salesforce crm.Paul tells us more about the workflows his team has implemented with diamond data® and intent data.

We use bombora’s intent data in addition to diamond data® and it helps us find customers. We choose an intent domain and target companies per week.My b2b sales reps call selected decision makers using cognism’s verified direct numbers and on average, people are interested in learning more. That’s out of demos that wouldn’t have been possible without intent data. This has taken us to a new level of success knowing we’re not wasting our time talking to the wrong numbers.