I have gained a lot of inspiration from the various keynotes for my own company. Jonathan MacDonald in particular has given me valuable input. According to MacDonald, it is good news that we can now find out very well what people like. But customer loyalty is not self-evident and as a company you have to work hard for it (continue to work hard). You can get closer to your customers, but they also have access to information about your company. That means that as a company you really have to convey your values and not have double standards.
For example, if your company stands for sustainability, it is not wise for guatemala mobile phone number list the CEO to drive an energy-guzzling car. In this era of social business and microjournalism, it is also important that the staff works from the same motivation as the management. If your internal organization operates as optimally as possible, you will also get more value out of it. In other words: practice what you preach. A good lesson for starting entrepreneurs. Now that you hardly have any staff, you can still organize it well. Make sure you have your affairs in order before you lose focus in a possible growth spurt.