They say that compromises kill good ideas and it is true, but how can you list of bahrain consumer email do without them? By looking at the data first and the results after. The less you are able to understand the effects of your work, the more you will have to compromise. Conversely, if you use technology to understand how a campaign works, or rather what results it has generated - then you will not have to accept external conditions and you will be able to give more space to your creative streak. Technology allows you to precisely calculate the long or short-term impact of each action, of each campaign that is developed and this has a very high potential.
Creativity is not dead, it has changed. It is just that we cannot be nostalgic, we cannot remain attached to an old world, now transformed and that will never return as before. Data helps creativity and does not diminish it, it allows it to serve a precise purpose and to measure its impact on the business of its customers.