Changing competitive environment

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This list can be continued for a very long time, but the essence remains the same - any, even the most insignificant changes, can cause significant fluctuations in positions. If the page is consistently in the TOP, we strongly advise against editing it. Even simply moving elements across the scrolling screens can play a fatal role. Users are used to seeing specific information in a specific place. Having entered the site and not noticing the necessary block, which was simply moved, a person can close the page and go to the next line of the search engine output. Such departures will increase the bounce rate in statistics, reduce the weight parameter of behavioral factors, and the site will be pessimized for these requests.

When your site ranks for a specific request, it sudan company email list affects the TOP in one way or another, which is formed taking into account the characteristics of existing resources and user preferences. If competitors start changing something, and customers respond to this with requests, increased viewing time, etc. These adjustments will be taken into account in the ranking system. Then your site may be downgraded. Search results are quite flexible.

This can be understood using the example of sanctions on Pozaprosnoy Baden-Baden. The spam threshold of texts for imposing a filter may differ in different regions. How does this look? In Moscow, the site was subject to BB, but not in St. Petersburg, although the changes in the text are minimal. This is caused by the numerical indicators of spam, nausea, and wateriness in the content of competitors' sites.

Results:
Even a short-term drop in traffic can have a painful effect on sites with a good conversion rate, but this problem is not fatal and is often easy to solve, the main thing is to correctly determine the cause.

Try to use several traffic sources so as not to be dependent on only one. Combine advertising, SEO promotion, targeting, social networks. Positioning your resource for the target audience should be comprehensive, thoughtful, strategic. At times of natural decline in demand for goods, try to interest the audience with interesting offers, seasonal discounts. Monitor the main competitors in the search results for your traffic queries in order to respond in time and not lose your positions.