Which can be more or less marked depending on the product in question. Some have it very easy: cars, insurance, telephones, hotels… In others it is more complex, but we can always look for the personal experiences of employees or clients , but never from a perspective of blatantly “selling” the product, but rather from the perspective of how the product has made their lives easier. Be careful, in the emotional field the line that separates the exciting from the sentimental is very thin.
Originality
There are many ways to tell what others have already told before. Instead of just reporting news related to your sector, why not tell your company's opinion on it? Yes, a company can have opinions and in many cases it should have them.
Target
Not everyone is receptive to the same things. Depending hong kong business email database on the profile of the client you are targeting, their interests will be the same. It is not about talking about what interests you, but about what interests your current and potential clients.
Equipment
You have employees who live the day-to-day life of your business. There are plenty of stories to tell. Involve them in the strategy and you'll see that you'll have plenty to tell.