Find out what is trending in your network. Set aside some time each day to visit some profiles. Also, visit the pages of rival companies, looking for patterns that can be useful for developing your own strategy, such as:
research;
new technologies;
management models.
9. Promote materials
Among the advantages of LinkedIn, we can also mention the promotion of materials. Companies usually have a lot of content to share. With LinkedIn, each of these can be sponsored or boosted with LinkedIn Ads.
This practice can help you find potential guatemala phone number resource people who will be impacted by the message and interested in the company's products and services. Give preference to materials that are useful for consumers to resolve their demands.
10. Look for talent
LinkedIn is full of great talent. By positioning yourself as a brand that seeks and values good professionals and stands out in your market, professionals will want to work for your business.
To do so, produce content that demonstrates this trend. Show the day-to-day lives of professionals and even a photo of a company highlight. Tell why the company considers you as a potential talent not only for itself, but for the entire market.
How to take advantage of LinkedIn?
Want to know what to do to take advantage of the benefits of social media? Check out the best tips now!
Create an institutional page
As with Facebook, LinkedIn allows the creation of both personal and business profiles. On both networks, it is recommended that companies create profiles exclusively for business purposes . In this case, it is possible to count on exclusive solutions. This way, the company's strategies will have more possibilities and data for analysis.
Don't know how to set up your business profile? Then watch the following video and see some amazing tips!