Among the spokespersons who will participate in this meeting are Jordi González, general manager of Venca ; Pedro Lozano, marketing director of La Casa de las Carcasas ; Clemente Cebrián, co-founder of El Ganso ; Fernando Velasco Martínez, director of retail operations and franchises of Phone House and Enric Ezquerra, executive president
eRetail Congress is presented as a digital space for reflection, analysis and dialogue designed exclusively to share strategies and success stories, as well as to engage in quality networking and offer the knowledge that allows customers to receive unique experiences, with the help of a panel of experts and leading brands that will share the best tips in the sector. from Supermercados Sánchez Romero, among others.
Beyond offering a quality product or service, the new context requires going beyond consumer needs to fully understand their preferences. In this sense, integrating technological advances, continuously germany business email database updating to efficiently connect with the consumer and, ultimately, maximizing ROI, will be determining factors of competitiveness for brands. The integration of tools such as AI and marketing automation, bots and virtual assistants or machine learning, among others, are essential to drive the differentiation of retailers.
Integrating innovation into organizations creates real opportunities to improve consumer engagement, optimize the supply chain , maximize ROI and increase process efficiency and productivity. Therefore, it is important to address the customer journey push and develop customer-centric strategies to offer a unique experience in the purchasing process.
eRetail Congress 2021 is supported by Zendesk , Klarna and Prodware ; the collaboration of Actitud de Comunicación as the official communications agency; América Retail , Control Publicidad , infoRetail Magazine , Interactiva Digital , LataMarTech , La Publicidad , Novologística.com , Retail Actual and Retailers.mx as collaborating media and the Spanish Retail Association (AER) and BCMA Spain as collaborating entities. Once again this year, Marketing4eCommerce will be a collaborator of the event.