Analytics and multi-channel sales

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After the crisis, you must be better than your competitors. Perhaps you should update the description of goods and services, create relevant content, expand functionality and other actions that, taken together, will increase conversion .

The process of disabling marketing channels somalia company email list should be approached very carefully, having previously studied how they affect each other. To do this, you need to connect end-to-end analytics and learn how to use it correctly.

It happens that when you turn off one advertising channel that does not seem very profitable, the company stops receiving profit from other channels. The fact is that they can work and often work in conjunction, complementing each other's efforts. Integrated Internet marketing is the most effective way of promotion and if you are engaged in its fragmentation, then in order to avoid negative consequences, it is important to be able to work with data.



Conclusion
The period of uncertainty leaves many people stumped. There is no clear understanding of how to act, as well as universal recipes for success. It is only clear that you cannot give in to panic, do nothing and thoughtlessly cut costs. In Internet marketing, continue:

Do analytics. Look for industry forecasts, use various analytics services, monitor competitors and their promotion channels. Optimize, don’t cut.
Conduct SEO work if your business is a long-term or highly competitive one, and the cost of optimization work is not too high. If a drawdown of six months or more is predicted, reduce expenses.
Continue targeting and context if you have a long transaction cycle. If your industry has a fast decision-making speed but demand has dropped significantly, it makes sense to turn off context until demand starts to normalize.
Improve the site. Conduct site work aimed at increasing conversion.
Those companies that make the most effort to adapt to the emerging realities will have a chance to be ahead of the competition when everyone starts working at full capacity again.