A both manufacturers and tyre retailers have also made other innovations in the field of advertising . A clear example is signing agreements with video game developers so that their products are included in digital works that are enjoyed daily by millions of people: Gran Turismo Sport, Euro Truck Simulator 2, etc.
In fact, choosing certain tyres from certain brands in the video game benefits the gamer by providing a series of advantages: greater grip during all seasons of the year, less wear when skidding, etc. This leads the user to inadvertently internalise that this manufacturer is worthwhile in real life.
Finally, another advertising strategy that some tire brands use georgia business email database cannot be overlooked . We are referring to giving a kind of gift along with the purchased product, which can be anything from an air freshener to a USB flashlight. In any case, as is necessary, the name of the company appears on the detail so that the consumer always has it in mind.
In addition to all this, there is a very active presence on social networks , such as Twitter and Instagram. In fact, some brands and tyre shops frequently organise competitions to attract potential customers.