Digital marketing in times of pandemic: what are companies betting on?

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One thing is for sure: we are all dealing with the “new normal” during quarantine . This means that our relationships, routines, and even our work are having to adapt to a new reality. But do you know how digital marketing companies are dealing with the pandemic period and how you can adapt now?

Digital marketing in quarantine
With businesses closed, consumer behavior has changed . If before they were online for hours, now they are online full time.

This means that competition on the internet is increasing more and more . Small, medium and large businesses are racking their brains to make the right strategic decisions focused on digital marketing taking into account the new scenario. And you are going through the same situation, aren't you? Then check out the tips below !

Sales on Instagram
You might be wondering, “But isn’t it harder to do this mexico phone numbers user now with so many people using Instagram as a showcase ?” Yes, you’re right, but there are some hacks that can improve your visibility without you having to invest in paid media .

First of all: stop once and for all confusing prime time with the right time to post. Think about it, if social media is full of posts and companies usually look for peak times to post, the chances of organic media gaining prominence are much lower, right?

Of course, the time people are accessing social media is important, but there's no point in posting at 9 p.m. and not being available to respond to comments and interact. Do you understand what I'm getting at? The best time to post is the one that takes into account both traffic and your availability.

Furthermore, it is important to keep in mind that the post is not only live the minute you post it. The publication circulates in the feed throughout the day , and can appear at various times of high traffic , unlike those published late at night, which circulate during the early hours of the morning. So, here's a tip!

Short term planning
If we are more realistic, strategic planning will be done with achievable and fair results . Since we live in uncertain times, there is no point in making a wonderful plan that could stop making sense at any moment. To decide what the next steps will be , you first need to have in mind what quick results you want to achieve and know your audience well . Do you understand how unfeasible it is to make long-term plans in a pandemic scenario ?

One tip for this to be done successfully is to plan gradually, increasing the frequency of updating strategies . If before the quarantine you made monthly strategic plans, consider switching to biweekly and, if possible, weekly.

And most importantly, offer content in real time . Rafael Kiso, CMO and Co-Founder of mLabs, has already sent the message: “We have a lot of success with real time, just like any brand that uses real time, we can clearly see people’s interactions and reactions.”

Humanization of communication
Another point that has gained prominence during quarantine is the humanization of digital marketing . Nothing will ever be able to replace direct, face-to-face communication, that is a fact. However, with the “new normal”, we need to adopt techniques that make it possible to achieve something similar.

To strengthen this pillar and naturally result in lead or sales conversions , you need to reevaluate the language used by your business. The fact is: this entire situation requires a lot of empathy, sensitivity and closeness . Therefore, the way the company positions itself and the relationship with the customer are fundamental to creating a connection and rapport .

Be a partner! Ask questions, make yourself available, show that you care about them, ask for opinions and provide options. Personalized service is one of the solutions that can bring good results in this context. Without a doubt, customers will remember this, creating loyalty that will continue even after the end of the pandemic.