Content Marketing and the 80/20 Rule: Stand Out!

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You've probably heard about content marketing, but what exactly is it? The answer is simple: content marketing is a simple way to engage your target audience with relevant, quality content to entertain, inform or educate.

And it’s not just another strategy that can help your business; content marketing has proven results. According to Insideview , B2B companies that have blogs generate 67% more leads than those that don’t. In addition, 80% of business decision makers consider articles much more than advertising when making their choices.

This strategy accompanies the customer throughout the entire purchasing process, so if you don't use it, you should consider including it in your planning to attract even more customers to your brand. After all, content marketing brings visibility and credibility to the brand, a process that basically consists of attracting, retaining and creating value . As we said in Relationship Marketing, creating interesting content for your persona is one of the best ways to attract them.

Furthermore, content marketing is very important for SEO lithuania mobile phone number strategies on a website, since a well-written text that will lead the right people to your brand must have, in addition to good content, SEO strategies to put you in a good position in search engines. As we mentioned in the text SEO: optimize your website , take a look there and stand out!

The question is: how can you distribute relevant content to your audience without failing to advertise your product or service? So, this is exactly where the Pareto 80/20 rule comes into play.

It is worth noting that even though it bears Pareto's name, the Pareto Principle was proposed by Joseph Moses Juran, a business consultant who used Vilfredo Pareto's observations in his quality management work. The basis of the principle was then as follows: 80% of the consequences come from 20% of the causes.

80/20 in digital marketing
The application in digital marketing is based on directing 80% relevant content and only 20% advertising to the persona . Considering that your consumer generally does not go to your social networks looking for advertising, but for the content that you make available.

The secret is to win over your audience by meeting their desires, solving their pain points and problems . This is possible through content that is always aligned with your customer profile and your brand positioning.

Want a practical example to help you understand better? You want to attract students to your Digital Marketing course. So, you start posting a lot of content related to the course lessons, but in a superficial way – important: without compromising quality! When the time comes to actually offer the course, the person will have already accessed so much good material that they are much more likely to buy it.

Some tips for starting content marketing in your company
Before starting the strategy , first evaluate your audience, understand which topics (that are related to your brand) will attract them and, more than that, will make them monthly readers of your content .

By understanding your audience, you already have the type of content , the language model to win them over and who this digital marketing strategy will be aimed at. After that, all you need to do is structure your topics and have a posting schedule.

It is very important to show your audience that your content is structured and that there is consistency in what you post. This shows that you care about what you deliver and that you always want to make new content available to your readers.