Viral marketing: memes and viral content as part of a business strategy

[muskanislam25]

When it comes to memes , Brazilians are experts – and going viral can be a good strategy for brands . Learn the main actions to achieve success in viral marketing.

Going viral is already a common word in our vocabulary. The term gained prominence with the boom of social media and, today, is synonymous with success and fame. For brands and content creators, going viral is an opportunity to gain prominence and win over an audience.

To go viral and be shared on various digital platforms, some strategies are essential. That's where viral marketing comes into play!

And what is needed for a digital marketing campaign or piece to be successful? The answer to this question seems uncertain, but it is possible to map out some actions that make a difference.

What is viral marketing?
It is a strategy aimed at creating content capable of captivating internet users, boosting sharing.

Going viral is not an easy task. Content goes viral because greece mobile phone number it generates identification or strangeness and, in addition, you need to count on a little bit of luck.

There are several reasons why content goes viral, including three main emotions: humor, anger and compassion. When these feelings are triggered by a digital piece, meme , product or even service, the chance of it going viral is greater.

Content goes viral because it generates what we call “buzz.” The concept of buzz marketing focuses on getting the attention of the target audience and getting them to talk about a campaign or product.

A very common example is memes . They often appear on one social network and are soon shared on other platforms.

Today, with the ease of sharing and the availability of mobile networks, in just a few seconds the same topic is already on the main social networks.

How to make content go viral?
Some strategies are essential to make an impact and boost the viralization of your content :

Identification: the content that goes viral the most is that which generates recognition among the public. It is often related to everyday life, whether it be work routines, family matters or the context in which people are living. Want an example?

The Pfizer video , produced by Esse Menino , went viral on major social media in June 2021. Using humor and a bit of irony, the author won over internet users with his criticism of the government regarding the purchase of vaccines. In one week, it reached more than 15 million views on Instagram . Are you surprised?

Blogger known as this boy.



Sharing: developing strategies that help spread content is a priority. One tip is to use hashtags and produce pieces that work well on all social networks .

Whether on Instagram , Twitter , Facebook and, more recently, Tik Tok , it is essential that viral content is aligned with the expectations of users of each social network.

Current affairs: stay tuned to the internet and social media . When opportunities arise, you need to be alert so as not to miss the timing. Success stories are born when content producers and brands delve into the virtual universe.

Partnerships: co-creating with digital influencers is also a great opportunity for viral marketing success . Keep an eye on the influencers who are currently trending. This helps to promote your content and creates opportunities for producing other formats.

Khaby Lame is a hit on Tik Tok , with over 70 million followers on the Chinese social network. He recently partnered with the company 99. Lame became famous for sharing videos that show a simple way to solve various everyday situations. Now, he uses his humor to create content for the urban mobility company .

Tiktoker Khaby Lame advertising for 99 company

Success is the result of good viral content
Recently, Lu, from Magalu, joined DJ Alok for an unprecedented partnership. It was the first time that a virtual digital influencer participated in a musical project. The meeting took place for the musician's new work, a 3D music video .

Of course, the production had a greater purpose. In the clip, Lu wears a dress created especially for the occasion and uses Samsung's latest smartphone, a Galaxy S21 Ultra 5G. The items are already available for sale on the brand 's app . Isn't that a brilliant idea? And there's more: the strategy also involved influencer Romana Novais, dermatologist and wife of Alok, as the first human to wear Lu's dress after the clip .

Virtual digital influencer: Lu from Magalu

Another example that has remained in the memory of many Brazilians was the Nissan campaign in 2011. Who doesn't remember the Cursed Ponies? The Japanese car manufacturer launched one of the biggest viral marketing cases in Brazil. The company broke sales records for the Frontier pickup truck since the year it was launched. Do you miss the jingle?

We are not responsible if the song stays in your head for the rest of the day.