Optimisations and Elements
Optimise copy with keywords:Craft a fifth of copy for topics trending in your industry and the rest for evergreen industry topics. Skilled SEO writing teams use tools like Google’s Keyword Planner and Google Trends to find trending and evergreen topics with relevant keywords.
Optimise headers for higher SEO value and click-through rates:Headers help search engines determine keyword importance and make logical crawling easier. The writers also include headers to break up large chunks of text and help the reader scan through the information.
Add visual elements:Infographics, images, and videos help to break up text and make it easier to understand difficult concepts. SEO content writing companies typically have a team of list of tonga consumer email designers and writers able to include visuals that add value and lead to higher share rates.
Add internal and external links:The links help the search engines to determine priority and flow. Links also help the user navigate to the next level or related information, which improves the overall user experience.
Wrapping Up
The competition for search engine and user attention is ever-increasing. The world is moving towards the digital landscape as the main business platform for communication. So if you want to stay in the race, you need content creation skills that include the ability to:
Focus on the user’s needs
Craft quality and error-free copy
Diversify format delivery
Personalise information delivery
Optimise for best SEO results.
It’s challenging at best. But partnering with Goodman Lantern gives you access to the best content writing services and skills that are in demand in 2022. Let’s connect to get you started.