Collection of semantic core

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The semantic core is all the keywords and phrases you want to use to promote your site in search engines. The traffic you can attract depends on how complete it is. To collect the semantic core, you can use special automated services, a list of which you will find below in the article.

If the project is small, you can use the free tool " Word selection " ("Wordstat") from Yandex.

Enter your search query in the line and go to the "Top Queries" section. In the "Popular" mode, you will see queries containing this key. Next to each of them there is a number indicating how many times a month users entered this phrase in the search.

What is SEO website promotion, how does it work and how to do it yourself

Switch to "Similar" and you will find malta phone number material interesting keys to supplement the semantic core.

What is SEO website promotion, how does it work and how to do it yourself

First, we recommend collecting the main (basic, marker) keys that set the theme of the page or section of the site. Then, based on them, you can find additional keys or "tails" that complement the theme. For example, "buy a sofa" is a marker query, and "buy a gray sofa for the living room" is a "tail".

You will find detailed instructions on Wordstat in this article , and a guide on collecting a semantic core here .

Technical optimization
Technical or internal website optimization is a set of works on the structure and settings of the project. It is important that all pages open without errors, the site loads quickly on any device, is accessible and indexed correctly. The first thing to do in the process of internal optimization is to create robots.txt and sitemap.xml files.
This is a text document that shows search engines how exactly to index a site, which pages should be added to the database, and which should not. It is uploaded to the root folder of the site, after the necessary directives have been written.