Email Marketing Bootcamp is an intensive 20-hour training course that takes place over 3 days in which, as we said, some of the best professionals in the sector share concepts, tricks, trends... on aspects such as:
Deliverability
Direct marketing
Design and copywriting
Metrics and analysis
Program Management
Database Monetization
Marketing Automation
The goal? For attendees to acquire and reinforce the skills that are necessary to multiply the performance of their Email Marketing campaigns.
The programme planned for this edition is organised by themes as follows:
Day 1
8.30am • Registration and collection of materials.
9.00am • Presentation of the course and health protocols (15′) Current situation and trends in Email Marketing. Opportunities and Challenges. (30') – Juan Cruz Aliaga (Happets.com)
9.45am • The basics of Email Marketing. Keys to Direct egypt business email database Marketing. Best Practices. (45') Practical session (45') – Albert Fradera (1to1clico)
11.15am • Breakfast / Break
11.45am • The definition and causality of metrics. Best practices to improve each one (75') • Practical session (45') – Alberto Pérez (Privalia)
1:45 p.m. • Food (Finger lunch) + Doppler success story
15.00hs • The Strategic Approach. Programs for Recruitment, Retention and Loyalty. Execution of campaigns. Best Practices. (90') – Juan Cruz Aliaga (Happets.com)
16.30hs • Coffee break
16.45hs • National and international legal regulations. GDPR. B2C + B2B. Trends and Challenges. Best Practices. (75') – Victor Roselló Mallol (Roselló-Mallol lawyers)