Know What You’re Going to Say Beforehand

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It’s a good idea to create a formalized cold calling script for all your marketing agents. This will help in keeping your marketing message consistent, and ensuring that no important points relating to your product or service are missed.

Ideally, this script should include:

A point-by-point korea telegram breakdown of the steps to take during cold calls.
A description of the value your offering provides to the customer.
Answers to frequently asked questions.
Tips on what to do if the customer raises objections.
Note that this “script” should not be a cast-in-stone thing that your agents recite like robots. Rather, it should provide a guideline and framework for them to engage in an animated conversation with the consumer.

4. Allow for a Variety of Responses from the Prospective Customer
As suggested in the previous point, a cold call may elicit a number of responses from the customer. So it’s important to give guidelines to your marketing agents detailing how to respond to a variety of scenarios that may come up. Given the statistics on cold calling success, it is highly unlikely that your agents will close every deal, so it’s important to advise them on how to take “No” for an answer and move on to the next prospect.

5. Concentrate on Helping the Consumer, Not the Hard Sell
In this age of digital content marketing, consumers are growing accustomed to brands providing useful information and advice to them, rather than boldly pitching products. This is a trend you should take into account for your cold calling.

Rather than starting with an aggressive sales pitch, your cold calling script should first emphasize the value you are offering to the customer, in terms of how your product or service can solve their problems, fulfill their needs, and/or speak to any aspirations they may have.

6. Let the Customer Have Their Say
It is also important not to drown out the customer’s voice with your pitch. During the conversation, your prospect will likely have questions, comments, or opinions to interject. Your cold calling technique should allow the consumer to have their say, and respond politely and informatively to their contributions. In fact, what the customer says during the conversation can be critical in informing how best to present your product or service offering.

7. Leave a Voicemail, if They’re Not Immediately Available
For any number of reasons, the prospective customer may be unable or unwilling to take your initial call. In such cases, your agent should be prepared to leave a voicemail message in their Inbox. This should include the caller’s name, their company name, their reason for calling, and a phone number, to encourage the prospect to call back. The HubSpot marketing platform suggests that the ideal length for a voicemail of this type is around 20 seconds – and no longer than 30 seconds.