Reviews from Yandex Maps are now taken into account in the overall rating of stores

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The rating of stores in the search is based on user ratings from Yandex Browser and Yandex Reviews. Since August, reviews left by users on Maps have also been taken into account. If you click on the rating, a tab will open where you can easily find them. They are marked with the label "From reviews of the organization."

Digest of Yandex and Google search updates for 2024
Reviews from Maps are taken into account in the company's rating

Update of the content quality assessment algorithm
In March, Yandex announced an improvement to the algorithm that evaluates the quality of content. It is part of the Proxima metric and now pays more attention to the expertise of the material sweden phone number material and how much it can be trusted. The company explains that the amount of content on the Internet is growing rapidly and it is important to maintain the quality of the results.

The update is aimed at combating automatically generated texts that do not carry much value or are not entirely reliable. This is especially true for topics that potentially affect people's well-being: medicine, law, finance, etc. Such "sensitive" content should be created with the participation of an expert.

Yandex also emphasizes the importance of trust from users and gives recommendations on how to gain it:

Analyze visitor behavior to understand if your content is useful.
Think about how you can demonstrate your expertise and experience to site visitors.
Fact-check and avoid clickbait headlines.
Develop a user-friendly UX design. Add filters, quick search, recommendations and other useful tools.
To get ideas for improving the project, compare your site with competitors, conduct surveys among users.