Before I get into the nitty-gritty and try to unravel the basics of Facebook Business Suite, I want to make it clear that I'm not a Facebook hater or anything like that. I'm one of those people who thinks Facebook was a great idea that changed the world as we know it, even if it has its dark and unpleasant side. I have that too.
I realize that running a social network with over 2.7 billion users worldwide can't be easy, especially when those users don't pay for it (not with money, they do pay with data, which in many cases is more valuable than money), but I sincerely believe that Facebook should seriously consider a sensible way of making things easier for the millions of advertisers that make up the basis of its business.
There are three things that drive those of us who denmark business email database work daily with Facebook as a tool crazy, make us break out in rashes or directly plunge us into the most abject terror:
Or spending months announcing changes that never happen. Is it so difficult, so complicated, that those of us who manage Facebook Business Suite accounts receive an email, a newsletter, a measly notification that warns us that some of the functions are no longer where they were before? Well, changes in Facebook are like Padrón peppers, some are spicy and others are not.
On both company pages and Facebook Business Suite, sometimes you get notified of changes and sometimes you don't. Why? Who knows, don't look at me. I've given up trying to figure out the logic behind it.