By dealing with various colleagues in a human way again, supported by management, employees are more open to the same kind of relationship with customers. In this way, more departments are also involved in the communication with customers and there is an active search together for the value that can be gained per department.
Dell has been doing this for a number of years . Dell’s vision and business sri lanka mobile phone number list strategy is to embed social throughout the organization, with the goal of becoming a leader in engaging with customers. Dell tries to achieve this by training and empowering employees and providing insight into what social can do for every part of the organization.
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ING: working more efficiently
Buzz , an internal social network of ING, is also intended to bring ING employees worldwide into contact with each other even more easily, in order to make the way of working more efficient. Since 2010, various resources have been developed, such as tutorials and product videos. By means of an activation campaign before, during and after the launch of the internal social network, ING employees and their managers were made aware of the added value and how to use it. Top management is actively stimulated to participate in order to fulfill an exemplary function.
The personal profile is an important part of the network. The platform offers plenty of room for experimenting with its use. Employees are actively guided in using Buzz as a collaboration platform and community management. This results in employees being able to find each other with questions or ideas, but also leads to a higher level of involvement in initiatives within the organization.