” Unexpectedly, the shorter version outperformed the longer one, proving the importance of testing the elements of your webinar (and the power of sparking curiosity). How To Build A Webinar Email Sequence That Converts Repetition is key to getting results. Sending just one webinar isn’t enough to get people to register and show up. You need a solid email sequence that gives subscribers multiple chances to engage, builds anticipation, and ensures attendance. Here’s how to map out your three essential webinar email sequences: A. The pre-registration sequence ( emails) Before anyone can show up, they must know about and sign up for the webinar.
Here’s how to build a webinar sequence russia telemarketing list that grabs attention and drives webinar registrations. Email : The announcement email Send this webinar email to days before the event. Typically, this will be the first time subscribers hear about your webinar, so focus on building excitement about it. Share all the deets: who it’s for, what they’ll gain, and how to sign up. Webinar announcement email Announcement webinar email from The Workbook Email : The reminder email Not everyone who sees (and opens) the announcement email will sign up. Send a reminder to hours before the event to nudge those who haven't signed up yet (and be sure to exclude those who have).
You could get into the benefits of attending the webinar or address common objections. Sharing more about the speaker or giving a sneak peek of your slides is also great. The goal is to reinforce why the webinar is worth their time. Webinar reminder email Webinar reminder email from Amy Porterfield Email : The last-chance email You should have a sizable number of signups by now. But some people like to wait until the last minute to register, so send a last-chance email some hours before the event. FOMO is your friend for this webinar email.