TOP search queries: how and what are Ukrainians searching for in 2024?

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Chrome, Gmail and YouTube have lost ground in the 2023 and 2024 rankings.
Temu first entered the TOP-3 in 2024, pushing Instagram down several notches.
The social network Threads also made it into the rating for the first time, surpassing even Facebook in popularity.
TikTok remains the most popular social network, and Telegram is the most used messenger.
Ukrainians' interest in mobile games has somewhat decreased: now only the Brawl Stars app has made it into the rating and taken 18th place.

Below is a list of the most popular search north korea company email list queries for Google Play and AppStore according to AsoMobile as of 11/15/2024 .

Popularity of the Ukrainian language in mobile applications and search queries in the App Store and Google Play: results of the Webpromo study

As we can see, search queries mostly coincide with the ratings of popular applications. Users are interested in applications for entertainment, everyday life, and social networks. At the same time, Ukrainian-language queries prevail.

Popularity of the Ukrainian language in mobile applications and search queries in the App Store and Google Play: results of the Webpromo study

As with Android devices, the most popular search terms are "telegram" and "telegram"

To analyze the dynamics of popular search queries, Google Ads Keyword Planner was selected. Webpromo experts selected the period from January to October 2024 and January to October 2023 and identified queries with the greatest growth.

Key findings:

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The following search queries have the greatest dynamics in popularity: “nova poshta app download”, “viber download for free”, “ukrnafta app download”.
There is growing interest from users in downloading applications for “everyday life”: Silpo, Diia, Uber, Kyivstar, etc.
There is still demand for downloading social networks and messengers - Viber, Facebook, WhatsApp.
The demand for mobile banking services from A-Bank, Kredobank, Oschadbank, Pumb, Raiffeisen Bank, OTP Bank, Idea Bank is actively growing.
In the third year of a full-scale invasion, Ukrainians are still interested in applications such as VK, Yandex Alice.
Dynamics of Ukrainian-language and Russian-language search queries: how the volume of demand has changed in recent years
To understand how the popularity of Ukrainian and Russian languages ​​in search queries changes, Webpromo specialists used the Data.ai tool. For the analysis, "evergreen" mobile applications were selected, the popularity of which does not depend on current events and a specific period.

Accordingly, keywords with the highest volumes of search demand in Ukrainian and Russian languages ​​were selected, which makes the selection the most correct.

Search volume data is presented in indexed format*.

Dynamics of Ukrainian-language queries (App Store, iPhone)
Popularity of the Ukrainian language in mobile applications and search queries in the App Store and Google Play: results of the Webpromo study
*the popularity index of a keyword is determined using algorithms that analyze the frequency of use of this query. The popularity index helps to understand how relevant and popular a keyword is at a pa