When built correctly, push notifications allow you to personalize your message, communicate important information to the right users, and not waste money on irrelevant ad campaigns. But bear i iranian whatsapp n mind that poorly-designed, aggressive, and unclear notifications annoy users and may lead to the app or webpage being deleted from their phone.
Technical Requirements for Different Platforms
Designing a push notification is not only about visual appearance. There are actually quite a few steps to take to create even a simple notification.
Below, Reteno’s team added the main requirements and links to support pages where you can find more tech details regarding different platforms.
Mobile push notifications
iOS push notifications
Character limits: For the title — 30 characters; for the message body — 256 characters.
Demands for rich format: iOS enables rich format, including images, audio, and video. The media content's size should not exceed 4 MB.
Enabled CTA buttons: Up to four custom CTA buttons in a push notification. The text should have a maximum length of 12 characters.
Character limits: For the title — 65 characters; the maximum character limit for the message body is 240 characters.
Demands for rich format: Android supports the rich format, including images, audio, and video. The size of the media content should not exceed 10 MB and must be a 2:1 ratio.
Enabled CTA buttons: Up to three custom buttons. The text on these buttons can have a maximum length of 20 characters.
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Web push notifications
Push notifications for Google Chrome
Character limits: For the title — 45 characters; for the message body — 100 characters.
Demands for rich format: The maximum file size for an image is 2 MB.
Enabled CTA buttons: Up to two custom CTA buttons. The text's maximum length is 20 characters.
Android push notifications
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