You want to spend more time on social media, but how do you convince your manager or CEO? How do you get your team excited about your social media strategy? Time is money and not all employees in your company are convinced of the power of social media. How do you tackle this properly?
Social media strategy in 60 minutes
Setting up a social media strategy is incredibly energy- and time-consuming. Unless you're Jarno Duursma! This Frankwatching author and social media expert has summarized all the knowledge he has gathered over the years in a book that you can read in 60 minutes. And I spent some time with him on Skype to talk about one of the most important and difficult steps in setting up spain mobile phone number list a strategy: convincing your business manager or CEO of the power of social media. How do you explain that your company should invest more time, and therefore money, in digital marketing? Jarno explains it in this video!
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From 2:56 Jarno gives useful tips for finding support from managers, around 3:15 Jarno explains how you can help your team overcome their fear of cold water, and from 3:44 Jarno explains how you can best approach management with your social media plan.
To ask?
Do you have any questions or comments about social media strategy or about the tips Jarno gives in the video? Please let us know in a comment below. And don't forget to subscribe to the Frankwatching YouTube channel ? See you next Thursday!