New ground is currently being broken within fashion and beauty in order to provide greater inclusivity. For this reason, Pinterest has dedicated itself to developing products that allow anyone to see themselves represented within its platform. One of these has been the implementation of a skin tone filter in searches related to beauty. Within this order of ideas, the work team has also expanded the diversity of results in the discovery of queries about beauty.
This technology has also moved towards augmented reality, improving the relationship with the results by reducing the bias of artificial intelligence when taking screenshots. On the other hand, improvements have also been made to the purchasing technology through Lens . Also, the interaction options have been expanded with an augmented reality test function for makeup, offering the user the opportunity to try the product virtually.
Finally, pins have also been updated in order to help pinners cambodia business email database the users of this platform, to get more inspiration. This is based on an improvement in the internal pin search, prioritizing relevant pins so that they reach the right users.
All of this is a result of the great influence of users within the platform, which has led to product searches growing 20 times compared to the previous year.
Story pins
Over the past year, Pinterest has launched Story Pins, a new format built for Pinterest that gives creators and publishers ways to easily post immersive, expansive, long-form stories to reach users looking for both inspiring ideas and people to follow.