Digital advertising market by 2024. Talking to Microsoft Microsoft is also making its mark in digital advertising. The company recently acquired LinkedIn Ads, which has become a major player in the B2B market. With access to more than 610 million professionals, Microsoft can now provide advertisers with more leads and insights into their behavior. not available on any other social platform.
It allows you to specify key identifiers such as job title, seniority loan data level and industry, so only the most relevant ads are delivered to your target audience. Microsoft has also invested heavily in its search engine, Bing. In 2018, Microsoft invested heavily in developing smarter, more human search experiences for users across devices, making it a viable option for advertisers looking to reach new customers. Bing's global search market share has since grown from 5.
79% to nearly 9%, while market leader Google's share is about 83%. In December 2021, Microsoft made a strategic move and acquired Xandr, an advanced programmatic advertising platform owned by telecommunications giant AT&T. Through Xandr's data-driven technology platform, advertisers and content holders can join forces to build powerful first-party advertising solutions across the vast web. With this move, Microsoft opens up new large partnerships, such as with Netflix.