Pros and Cons of Having an Analyst on Staff

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The screenshot shows sales figures for an oil production company. The peak occurs during promotions — 92 orders per day with a low average check. At the same time, the average check increases in anticipation of promotions. Source: personal archive of the author

A practical example. The company's sales managers had argentina whatsapp number data a goal of 30 calls per day. After analysis, it turned out that calls had no effect on revenue - the term of the deal had a much greater effect. If the manager managed to sign the contract in 26 days, the probability of the deal's success increased many times over. Immediately after implementing this KPI, the company managed to increase revenue by 2.5 times.



Cons
Despite all the benefits of having an analyst on staff, companies should also be aware of the possible downsides.



It won't be able to work without special infrastructure.
In order for an analyst to find patterns and draw the right conclusions, he needs to rely on a large array of data that has been accumulated for months or even years. If he does not have enough information, errors are possible. That is why, before hiring an analyst, a company needs to accumulate statistics. This requires special software.

Let's say a company receives data from several sources: cash registers, a website, social networks, instant messengers, and a CRM system. For such a volume of information and quick decisions on the analytics side, a data warehouse or data lake will be needed. This software will allow not only to collect data for an immediate request, but also to accumulate it for analytics in dynamics. And subsequently - to read data from several sources and view current figures for any period.