Being based on artificial intelligence, the results will improve over time as the system better understands user behavior based on experience. Be patient and, even if you see that you are not reaching your goals in the first few weeks, leave some room for the algorithm to learn before applying any changes.
To get the right users to visit your website or landing page, Google recommends using search, display, shopping, video and discovery campaigns.
We’ve already discussed all of these in detail in relation to other brazil business email database types of objectives. Discovery campaigns are ads that can be shown on YouTube (on the home page and also on the “watch next” page), in the discover tab, and also in the “promotions” and “social” tabs in Gmail.
Pro tip
It's very important to use quality images . If you're not sure where to start, reuse images that have been successful on other platforms, such as social media. Remember that it's important that these assets show the added value you provide to your customers, as well as clearly displaying your product or service in realistic lighting and usage situations. Finally, don't forget to include square or landscape format adaptations, so that your ads can be adapted to a greater number of web pages.
For other types of campaigns, the important thing, when your goal is to drive traffic to the website, is to choose the segmentation well and thus be sure that you are sending qualified users.