By Susana Galeano
LATAM Content Coordinator
LInstagram's popularity is undeniable, but it is often difficult to find a way to reach a wider audience. Thinking about this and the alliances that have been formed between brands, influencers and collaborations between users on the social network, it has launched a new function to create collaborative posts and reels called Collab.
Collab, the new feature for creating collaborative posts and reels on Instagram, is here
The announcement was made by Vishal Shah , Instagram's vice president of product on his Twitter account:
“Collaborating is a big part of how people connect on belize business email database Instagram. To make it easier, we’re testing a new way for people to create collaborative posts and reels in real time called Collab. From the tagging screen, you can invite another account to be a collaborator on a post or reel. If they accept, both accounts will appear in the header of the post or reel on Instagram and it will be shared with both sets of followers,” Shah wrote in her Twitter thread.
As you can see in their example, when sharing content under the new option, collaborative posts and reels will appear with two profile bubbles , indicating that two accounts are associated with that content.
[Tweet «Soon you will be able to invite a user to Collab, the new #Instagram option with which both accounts can share the same content and reach followers on both accounts»]