Thanks to all the developments on the internet, consumer behavior has changed significantly in recent years. Social media make it much easier for a producer to contact the end user directly.
This can be compared to products that are for example in the supermarket. Producers ensure that their brands are known to the public, such as Coca-Cola (also business to business). Nobody buys their can of cola from Coca-Cola itself. Nevertheless, these types of companies focus their marketing on the consumer. The consumer will then often choose that brand in the supermarket or catering establishment. A demand is created in the market.
Plant growers can do this too. Of course, this can be done through traditional media, brazil mobile phone number list such as contributing to a television program. A lot cheaper is using a little creativity and social media. If you have a large budget, traditional and new media can also complement each other very well. One does not have to exclude the other.
Ornamental horticulture chain
It already happens without the grower knowing
Consumers are looking for inspiration online en masse. Growers have a big advantage over many other sectors. They produce products that are visually appealing. A photo of a beautiful plant in a cozy garden will spread much faster via social media than a photo of a stair lift, cleaning agent or screwdriver.