In March, our company sent 98 commercial offers. This is, as they say, a medical fact. This gave us 13 new clients who transferred money to our bank account: 5 long-term contracts (for complex Internet marketing ) and 8 contracts for some one-time work. In total, out of 98 companies that received commercial offers from us, we brought 13.26% to sales. Well, what can I say, we should be happy, you will say, the figure is not so bad.
But I clutch my head, 98 issued compreads are not leads. Not every list of ghana whatsapp phone numbers application reaches the stage of drawing up and sending a commercial offer to a potential client. There were many more leads, customer requests, the losses are catastrophic. What is this "black hole" between our leads and the sales department? Why are we generating more and more leads, but the number of comps issued in March is lower than last year? There is, of course, an increase in the number of comps issued - if we measure it with the same period last year, but it lags significantly behind the growth in the number of requests.
We have been trying to build and rebuild our sales department for two and a half years. Maybe the problem is in people? Let's look for people. We poach star "sales" - nothing changes. Maybe our "young sales course" is not enough, the "sales" simply lack the competencies to sell our services? Let's seriously load them with knowledge, take them through the entire chain of website promotion in our agency, invite them to briefings of projects and accounts, let them sit and get to the bottom of it.
I have been asking myself these questions for a long time
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