The psychology of email marketing: what makes people click

[Rakibul200]

This signals to esps and isps that you’re not a spammer and improves your sender reputation. Increases email deliverability with reduced bounce rate, spam complaints, and spam traps (which improves your email sender reputation), your email deliverability rate will also increase. This means that the chance that your emails will be delivered to your subscribers will be higher. And, when the majority of the subscribers remaining after an email scrub are engaging with your emails, isps and esps will see your email as important.

Thus, they’ll ensure that your emails turkey telemarketing list are delivered to their subscribers inboxes (and not the spam folder). Improves subscribers engagement rates engagement rates include metrics like open, click through, and conversion rates. Scrubbing your email list can improve these email metrics, as you’ll be left with subscribers who are active and engaged. This means that you’ll be sending emails to subscribers who are genuinely interested in your business offers. And, these subscribers will be more likely to open and read your emails, click on your offer links, and make a purchase or book your services.

Improves email campaign reporting accuracy if your email list contains inactive, invalid, and unengaged subscribers, it skews your email marketing statistics report. With email scrubbing, you can get accurate data based insights into the success (or failure) of your email marketing campaigns. Imagine you have subscribers, of which are inactive, invalid, or unengaged. And, your report showed that only opened your email. You would calculate the open rate as . However, when you remove the subscribers from your list, your report will reflect the actual result of your email campaign.