Make use of customer data

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Furthermore, if the purchasing behavior of "customers who added an item to their cart but then abandoned the purchase" or "customers who viewed an item online and then actually went to the store to purchase" becomes clear, it will be possible to consider even higher quality measures.



Point 2: Consider a strategy for each touch point
The OMO strategy involves contact with customers both uruguay email address online and offline, so a strategy that is tailored to each channel is required.



For example, a physical store would need initiatives that make people want to visit, an official website would need initiatives that make people want to access it, and an official app would need initiatives that make people want to install and launch it.Key Points of OMO
Here are three important points to consider when considering and implementing OMO.



Point 1:
The advantage of OMO is that it allows you to make the most of customer data obtained both online and offline.

By analyzing customer data and providing unprecedented customer experiences, you can improve customer satisfaction and increase sales .



In other words, understanding who your customers are is essential to a successful OMO strategy .

Accurately understand and analyze the attributes of customers who purchased your products and the circumstances under which they did so, and use this information to develop your strategy.

To understand your customers, it is recommended that you collect the following customer information:



age
sex
Family Composition
Area you live in
The medium used for purchase
Purchase date and time
What products have you purchased in the past?
Single purchase price and frequency