Conversion rate is often taken as the main metric

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But for you it could also be the share of registered users, and CTR — anything that correlates with business goals. Other metrics can be monitored, but as additional ones. But in general, you can rely on each factor, confirming the hypothesis. Interpret the results correctly If version A won or both versions showed the same result (null hypothesis), you can leave everything as is or delve deeper into the data to see why version B did not win.


If B wins, it turns out that our alternative hypothesis is more successful list of hungary whatsapp phone numbers than A. We change on the site what we planned to change when we set the hypothesis » . funktsiya-yandeks-metriki-eksperimenty.html "Third Rome" is a financial company that has been helping individuals and legal entities obtain loans for over 10 years. Every day the company spent more and more money on advertising its services.


But to be at the top of search engine results and get clients, it is not necessary to pay for clicks. You can promote your services organically. Results A single platform has been developed with a catalog of services, a catalog of the best offers from banks, calculators, and a blog. The client got rid of a disparate network of websites and landing pages. Users received a structured, clear and pleasant tool.