Why does business need trigger SMS mailings?

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Triggered SMS notifications are a powerful tool for increasing marketing efficiency and sales volumes. Setting up and creating such messages is a simple task thanks to the available templates presented in this article. Despite its simplicity, the SMS channel demonstrates high efficiency.

Moreover, SMS can be successfully implemented into multi-channel communication strategies. Within the eSputnik account, you can create trigger SMS distribution scenarios and launch multi-channel strategies that include channels such as email, Viber, web and mobile push notifications.

The number and sequence of channels in a multichannel strategy depend on the specifics of the business and the preferences of the target audience. Often, multichannel strategies are built taking into account the use of more accessible channels before those that require more investment. Another effective approach is to send the first croatia b2b leads message through the channel that evokes the most positive reaction from customers and subscribers. It is recommended to test various options and choose the most effective for the company.

Triggered SMS Strategy: Key Points
To achieve maximum efficiency in SMS marketing, it is necessary to adhere to a communication strategy based on basic principles. The main task is to minimize the number of messages for each user, preventing unsubscribes from mailings. The eSputnik platform has a “Disturbance Level” function that allows you to set limits on the number of notifications each user receives per day and to prioritize different types of SMS messages so that each client receives the most important ones.

Given that users have limited attention resources, excessive notifications can be perceived as intrusive spam. Therefore, it is important to carefully set up triggers and send messages, focusing only on those that have real value.

Additionally, research shows that the effectiveness of triggered messages can vary by industry. The same trigger may be more or less effective in different areas of the company that uses it. The exception is shopping cart abandonment, which shows good results in almost any industry.