Additionally, TikTok introduced businesses to a suite of new tools that aim to help marketers get their products in front of their target audiences more easily on the app.
Product Links
With product links, brands can highlight one or more of their items directly in an organic TikTok video with links that, once clicked, will take users to landing pages with product details on the brand’s website. This is essentially a version of Instagram tags, but for TikTok videos.
“TikTok Shopping merchants can choose to display a link to one or more products from their catalog in any video that features those products. Users watching the video will be able to explore featured bahrain business email database products easily without leaving the app. Product links are a great tool for businesses to tap into the excitement of the “for you” page, where users access new discoveries on the social network ,” the platform said in its statement .
Live streaming commerce comes to TikTok
On the other hand, the trend of live streaming commerce or live shopping is coming to TikTok. With these broadcasts, brands can connect with users in their community in a live broadcast, and promote the sale of their products in real time, sharing links to them at the same time as the video is broadcast.
As noted in their statement, “ Live streaming helps businesses build connections with viewers and capture their attention in an intimate way that helps drive conversions. Live Shopping allows brands to seamlessly integrate products from their TikTok Shopping experience into a live session.”