Why is it important to work with narrow segments?

[tmonower111]

Personalized advertising significantly increases the chances of attracting the attention of a potential client. Effective distribution of the marketing budget depends on testing various audience segments in order to identify the most converting ones and then scale them up.

As an example, we can consider the case of one of the users of MTS services - a marketer, a representative of a large pharmacy chain. To attract customers to a new retail branch of the company, tests bahrain b2b leads were conducted on several audiences formed using Big Data from MTS. Among the tested groups were:

people living or working near clinics;
residents living near pharmacies;
persons working in the area where pharmacies are located;
persons showing interest in the products of pharmacy chains.
The greatest response was shown by subscribers living within a radius of 1.5 kilometers from the pharmacy, which became a key segment for further advertising campaigns to attract customers to new retail outlets.